Globecast has announced the launch of Digital Media Hub, a suite of services for sport and live events.
Facilitating cross-platform live content publishing, it significantly increases content monetisation opportunities in highly competitive markets.
Digital Media Hub, which has been developed in conjunction with a number of rights holders, allows a live feed to be treated in multiple ways to create content suitable for cross-platform use, in both real-time or at a later date.
The live feed can be used for linear playout or to stream to live platforms of the rights holder’s choice, including social media, apps or websites. Using the same live feed, short or long form content can be manually or automatically clipped, edited, metadata attached and shared.
All the clipped content – short- and long-form - is then made available via Globecast’s new Marketplace Platform in multiple formats/different sizes – including at broadcast quality - and branded using customers’ brand guidelines.
Liz McParland, commercial director for contribution and global coordination at Globecast, said: “Content creators, broadcasters and rights holders all need to be able to maximise the value of their live content and its ROI and that means being able to reach potential viewers wherever they are across a wide range of devices.
"Our Digital Media Hub provides this level of content publishing flexibility via an integrated suite of services that can also be accessed in a modular way, all with the benefit of using a single supplier.”