The FA has announced the launch of its own streaming service, dedicated to women’s football.
FA Player will livestream over 150 domestic women’s games as well as highlights from the England women’s games and the Women’s FA Cup.
The streamer will be free and available via a dedicated app and online, and its launch follows the huge increase in popularity of women’s football following the Lionesses’ success at this summer’s FIFA Women’s World Cup.
The FA’s director of the women’s professional game, Kelly Simmons, said: “This announcement is a pivotal and significant step in the FA’s journey to grow the women’s game and attract new audiences.
“We know people want to watch football in different ways, with content that’s quickly and easily accessible. This new live streaming service will give them unique access to over 150 live fixtures in all competitions, all available at the click of a button.”
The platform will launch ahead of the Women’s Super League season, which starts on 7 September when Manchester City face Manchester United at the Etihad Stadium.