The European Parliament has officially approved regulations stating streaming services must ensure at least 30 per cent of their content is made in Europe.
The new regulations are aimed at boosting Europe’s creative industries as well as protecting children from “violence, hatred, terrorism, and harmful advertising”, and apply to VoD platforms, as well as broadcasters.
The European Parliament said that the legislation won’t include automatic filtering of content; video-sharing platforms will be trusted to comply and be responsible for “reacting quickly” when content is flagged by users as harmful.
Vice-President Andrus Ansip, responsible for the Digital Single Market, and Commissioner Mariya Gabriel, responsible for Digital Economy and Society said: “Europe needs audiovisual rules that are fit for the changing audiovisual landscape. All operators will be now part of a fairer regulatory environment, where Europeans, in particular children, are better protected from hate speech and harmful content and where European productions can flourish.”
The Council will now adopt the Directive in the coming weeks, before it is formally adopted by the end of the year. Once that happens, Member States have 21 months to transpose the new Directive into their national legislation.