Network operator KPN has conducted live tests with Ericsson’s LTE Broadcast, the first operator in the Netherlands to do so. The trial took place in the Amsterdam Arena stadium during the soccer game of Ajax against NEC, and was conducted in collaboration with Amsterdam ArenA, Qualcomm Technologies, Samsung and IBM.
Ericsson’s LTE Broadcast solution aims to offer the highest-quality video content for events with guaranteed delivery. It can deliver the same content simultaneously to multiple users with the capability to support a virtually unlimited number of users, the company claims.
“Our experience with our country-wide 4G network demonstrates there is a clear customer demand for video content during events,” said Joost Steltenpool, director access, KPN. “Therefore our aim was to find a solution for delivering high quality video content to large groups of people. The key for such a solution is greater network efficiency and guaranteed service quality. Ericsson’s LTE Broadcast solution has been shown to deliver such a solution to our customers in the Amsterdam Arena. KPN is enthusiastic about the success of the pilot and is currently exploring next steps.”
With its LTE Broadcast solution. Ericsson hopes to revolutionise video delivery in mobile networks enabled by the combination of three new standards: eMBMS, HEVC and MPEG DASH.
Valter D’Avino, head of Europe western and central region, Ericsson, added: “Ericsson is in a unique position to deliver LTE Broadcast. By blending insight on consumer habits, deep mobile networks expertise, twenty years of video compression technology leadership and service leadership we are able to help operators maximise the revenue opportunity represented by this rapid evolution in video consumption and user demand.”
This story also appears on IBC’s Content Everywhere.