Discovery Communications has announced plans to create brand new shows specifically for Facebook’s new Watch platform.
The company says the new content will be “inspired by by leading Discovery properties and created exclusively for Facebook”.
The first Discovery show to launch on Watch is Animal Planet’s Celebrity Animal Encounters, which will be available next week. Investigation Discovery’s Still a Mystery and TLC’s Say Yes to the Dress Spinoff will launch on Watch during the autumn, followed by shows from additional Discovery networks.
“We’re thrilled to be partnering with Facebook because the new Watch platform shares our commitment to engage passionate fans and create communities through video,” said Paul Guyardo, chief commercial officer, Discovery Communications. “This is also another example of our commitment to delivering compelling, original content to superfans across all platforms.”
Watch has begun rolling out to US Facebook users. TVBEurope has contacted Facebook to ask when UK and European users will be able to see the new platform as well.