Discovery Communications and Telecom Italia (TIM) have formed a partnership to create the first ever Olympic mobile broadcaster service.
The deal means TIM subscribers will be able to access “exclusive and differentiated content” from both the 2018 and 2020 Olympic Games via an exclusive channel.
TIM will also now be designated as an “Official Mobile Broadcaster” for the Games, enabling them to offer customers exclusive access to a 24/7 operator-branded linear news and highlights channel as well as short form content.
Discovery says the deal with TIM is the first of its planned collaborations with telcos throughout Europe.
Jean-Briac Perrette, president and CEO, Discovery Networks International, said, “Our partnership with Italy’s biggest telco operator to create the first ever Olympic Mobile Broadcaster designation will enable us to deliver the ultimate Olympic Games viewing experience to millions of people. This world-first partnership is a big win for fans who want to consume exclusive content from the Games wherever and whenever they choose.”
