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Channel 5’s Milkshake! brings all the viewers to Amazon Prime

It marks the first move into SVoD for the broadcaster

Channel 5 is moving into the SVoD market with the launch of its Milkshake! children’s TV strand on Amazon Channels.

The service, which is called More Milkshake! offers viewers unlimited, ad-free access to a wide range of Milkshake! preschool content, including episodes of Fireman Sam, Thomas and Friends and Bob the Builder.

“We’re really excited to be launching More Milkshake! on Amazon Channels, offering Prime members a new and seamless way for their families and friends to enjoy watching our preschool content,” said James Tatam, VP Commercial, Operations and Strategic Services, Channel 5. “This latest venture underlines our digital strategy; to ensure our content is available wherever and whenever our audience want to watch.”

“We’re delighted to add More Milkshake! to Amazon Channels on Prime Video in the UK,” added Alex Green, European MD of Channels and Sport at Amazon Prime Video. “We want to offer our customers the widest selection of kids shows, and with the addition of More Milkshake!, they will be able to access all of their favourites in one place.”