BT has partnered with YouTube to broadcast free coverage of the Champions League and Europa League Finals.
The deal will see BT Sport stream its Freeview Showcase channel via YouTube for both finals.
It comes as part of ambitious plans to expand its already established audience by bringing content to a wider range of digital channels, including social media and mobile.
John Petter, chief executive of BT Consumer, said, “We’ve always said we wanted to give top quality sport back to the people and making the UEFA Champions League and Europa League finals free to everyone in the UK does this in a big way.
“We’re also bringing BT Sport to a new generation of younger sports fans who view their entertainment online, through social media and on their mobile devices.
“We plan to make these finals the most social sports broadcast ever, with lots of exciting content in the build-up and on the night across YouTube, Snapchat, Facebook, Instagram, Twitter and Vine”.
The coverage will see Real Madrid take on arch-rivals Atletico Madrid in the UEFA Champions League final on 28 May, preceded by Liverpool versus Sevilla in the Europa League final ten days earlier.
Neither final has ever been made available for free on the video platform.
Stephen Nuttall, YouTube’s senior director in EMEA added, “At YouTube, we love football and we’re thrilled to give UK supporters more ways to watch BT Sport’s fantastic live coverage of these two massive games.
“Fans today expect quality content on every screen and this partnership enables just that. Football is YouTube’s biggest sport; we’re host to over 300 football clubs, 37 leagues and channels from BT Sport to UEFA.”