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BT Sport retains Champions League rights

Reportedly paid £1.2 billion for rights between 2021-2024

BT Sport has retained the rights to the UEFA Champions League and Europa League for another three seasons.

BT will pay £400 million each year for the rights, around the same figure the broadcaster paid for the 2018-2021 rights.

It also includes the rights to UEFA’s new Europa Conference League.

BT Sport will continue to show every game live as well as highlights from matches in 2021-2024.

It’s thought BT faced opposition from the likes of Sky, ITV and DAZN to acquire the latest rights package.

Marc Allera, CEO of BT’s Consumer Division, said, “We’re delighted to remain the home of UEFA Champions League in the UK. BT Sport leads the way when it comes to UEFA Champions League coverage, and we’re very excited to continue to bring our world class coverage to one of the most exciting football competitions in the world – whether that’s broadcasting 12 games simultaneously or delivering industry leading images in 4K UHD.

“With increasingly more ways to watch our content, with more games on show than ever before, and alongside our excellent line up of other competitions and sports, BT Sport is going from strength to strength.”