The BBC has told TVBEurope it is looking at a number of ways of ensuring its content will reach as wide an audience as possible in non-linear environments.
Reports suggest the Corporation is considering launching its own version of a Firestick-like device in order to deal with issues around public service broadcasters prominence on non-linear devices.
A spokesperson for the BBC told TVBEurope: “We know that audiences want to find PSB programmes quickly and easily. They also particularly value British programming and trusted news sources. So we are exploring a wide range of ideas to help audiences do this – and a key priority is to work with Government on extending the PSB prominence regulatory regime to non-linear environments as Ofcom recommended earlier this year.”
The discussion around prominence for PSB broadcasters is ongoing. In July Ofcom set out a series of measures it hopes will help British public services broadcasters in the ongoing battle against the FAANGs.