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AWS powers Imagine Communications’ monetisation platform

OTT Monetisation Service is a Cloud-based, cross-platform managed service

Imagine Communications has announced that core OTT monetisation functionality from its Targeted Delivery portfolio is now available through Amazon Web Services (AWS).

OTT Monetisation Service is a Cloud-based, cross-platform managed service deployed to support dynamic ad insertion for linear and OTT services with hosting, management, monitoring and updates all provided by Imagine.

The company said the service capitalises on the scalability, redundancy and security offered by AWS, eliminating the complexities of video providers’ on-premises ad systems, including support for multiple ADS vendors, client players and video formats.

“Video delivery business models have been turned upside down and distributors need every edge they can get to continue offering robust, profitable services,” said Imagine Communications commercial general manager David Heppe.

“Our OTT Monetisation Service removes many of the heavy lifts that come with installing, operationalising and updating next-gen ad tech. Especially as our customers pursue new business models in a hyper-competitive video delivery ecosystem, our focus with this new offering is to free them to focus on overcoming market challenges.”