Activision Blizzard and Google have announced a multi-year strategic relationship for esports hosting and delivery.
Google Cloud will serve as the preferred provider for Activision Blizzard’s game hosting infrastructure and YouTube as its exclusive streaming partner for live broadcasts of esports leagues and events, including Overwatch League, Call of Duty League and Hearthstone Esports.
According to the company, Activision Blizzard chose Google Cloud for its reliable global footprint, advanced data analytics and AI capabilities, as well as its commitment to open source.
Players are said to benefit from the platform’s low latency and packet loss when playing high-fidelity games on any device, alongside personalised interactions, as Activision Blizzard can tap into Google Cloud’s AI tools to offer curated recommendations for in-game offers.
“We’ve worked closely with Activision Blizzard for the past few years across mobile titles to boost its analytics capabilities and overall player experience,” said Sunil Rayan, head of gaming, Google Cloud. “We are excited to now expand our relationship and help power one of the largest and most renowned game developers in the world.”
“We’re excited to partner with Google to drive the next generation of gaming innovation for the industry,” added Jacques Erasmus, chief information officer, Activision Blizzard. “Google Cloud’s best-in-class infrastructure gives us the confidence to deliver great entertainment to our fans around the world.”