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Aardman joins government-backed VR consortium

Cracking investment, Gromit!

Aardman has joined a government-backed consortium of entertainment players to explore augmented (AR) and virtual reality (VR).

The studio has teamed up with Tiny Rebel Games, Potato, Sugar Creative and the University of South Wales to develop immersive Wallace & Gromit content. London-based VR studio Maze Theory will also work on an AI-infused Peaky Blinders game.

The government is investing £33 million in the UK’s immersive technology industry to safeguard its place as a world-leader in film, TV and game productions for the future, creating thousands of high-skilled jobs.

Business Secretary Greg Clark said: “Success stories like award-winning Wallace & Gromit and BAFTA-winning Peaky Blinders are part of the reason why our creative industries are truly world-leading – attracting audiences both here in the UK and internationally and helping create a sector already worth some £100 billion to our economy.”

The government is also investing in improvements to theatre experiences for a more diverse audience, including personalised sign-language displays for British Sign Language (BSL) users, translation captions for non-English speakers and audio descriptions for visually impaired people.

Government investment will also fund learning solutions for employees where they can use VR headsets to learn at their own pace and repeat tasks as often as required. Holohub would make this platform available to businesses for them to distribute it to staff and track performance.