Registration has opened for the official 4K 4Charity fun run at the NAB Show, with a new 8K (4.97-mile) course option.
The run supports charities aiming to increase diversity and inclusion in the media tech industry, while celebrating advancements in video technology, such as UHD 4K and 8K.
The 4K 4Charity fun run starts at 7am US Pacific Daylight Time on Tuesday 21st April in Sunset Park, Las Vegas.
It will support two programs from the National Center for Women & Information Technology (NCWIT), namely Aspire IT and TECHNOLOchicas.
NCWIT CEO and co-founder Lucy Sanders said: “We are honoured to be a beneficiary of the 2020 4K 4Charity Fun Run and its support of impactful NCWIT programs, like AspireIT and TECHNOLOchicas – programs that inspire K-12 girls to make their mark with technological innovation.
“We also couldn’t be more appreciative of the fun run’s participants. Together, we can make great strides in increasing the influential and meaningful participation of women in computing.”
4K 4Charity co-founder Laura Barber added: “We’ve heard from quite a few 4K 4Charity participants that an 8K course would be a great addition.
“With all the excitement around 8K UHD ahead of this summer’s big sporting events, there couldn’t be a more timely opportunity to expand the 4K run and support both of these amazing programs.
“Now, with two distance options and multiple ways to donate, there are even more reasons to get involved, so please sign up today for a healthy, high-impact 4K or 8K experience and show your support for diversity and inclusion in tech!”
Register or donate here.