Global TV app developer 24i has partnered with Tennis Channel to power its new app.
The redesigned app allows users to watch tennis at home or while they’re out and about, and is available on iOS, Android, Apple TV, Amazon Fire and Roku.
The app utilises 24i’s SmartTemplate solution and proprietary App Core technology platform which allow customisation and repurposing of the UI.
“Our fans expect access to tennis anytime, anywhere and on a number of devices,” said Adam Ware, senior vice president, head of digital and business development, Tennis Channel. “When Tennis Channel and Sinclair Digital Group considered potential partners, 24i topped the list given their experience in building complex first-class OTT multi-device apps.”
“We are delighted to be working with Tennis Channel to help them grow their audience,” added Martijn Van Horssen, CEO, 24i. “Our partnership with the Tennis Channel demonstrates our continued success as we continue to expand our footprint in the North American market.”