TiVo is working with the Vodafone Group to employ its Personalised Content Discovery platform to the telco’s Portuguese customers.
The platform will be part of Vodafone’s TV service in Portugal, which will also be the first country to deploy TiVo’s new Intelligent Voice Search feature. It uses TiVo’s Conversation, a natural language voice solution, that enables users to find and enjoy entertainment content by speaking into their remotes. TiVo’s Insight functionality will also help Vodafone maximise the value of PCD by enabling content discovery optimisation, promotions targeting and audience engagement monitoring through the analysis of actual viewer behaviour data.
Vodafone has already deployed TiVo’s Search and Recommendations and predictions capabilities to customers in Spain, Italy, Greece and Romania.
“As a leading global telecoms company, we are dedicated to providing our subscribers with a truly unique and engaging entertainment experience,” said Miguel Rodrigues, head of TV development at Vodafone. “With TiVo’s Personalised Content Discovery platform, we are able to strengthen our search and recommendation capabilities as well as provide superior voice search using free-flowing conversational dialogue. Combined, these capabilities give us the intelligence and aptitude to tailor and transform the content discovery experience for our customers.”
