Vodafone Spain has chosen Kaltura OTT TV to power new VoD and catch-up services on its Vodafone TV service. It is hoped that the new services will help Vodafone Spain to boost viewer engagement without having to roll out new hardware, as well as to attract new subscribers.
The new services let subscribers access a catalogue of on-demand and catch-up content, from the STB. Relying on Kaltura’s backend OTT TV software, subscribers can access features including content discovery, recommendations, favourites and watch lists.
All the STBs run a dedicated Vodafone Spain-branded web application, which integrates with the catch-up metadata, and subscriber management on the Kaltura backend, deployed in the cloud. For Vodafone Spain’s fibre subscribers, the new services also feature rolling buffering, adaptive bit-rate and on-the-fly encryption.
“Working with Vodafone Spain on this project, with such ambitious launch dates, has been extremely rewarding. By launching new OTT services on their STBs using our modular, unified backend, Vodafone Spain is opening up a world of on-demand content to existing and new subscribers. It will also allow them to build new revenue streams. We look forward to partnering with Vodafone Spain on the next deployment phase,” commented Ron Yekutiel, Kaltura co-founder, Chairman and CEO.