During this autumn’s Rugby League World Cup the tournament’s production partner Whisper employed Tellyo’s video clips, highlights and compilation solution to reach a wider audience than ever before.
The tournament’s organisers wanted to post six clips per match plus a full highlights package to social media. Whisper turned to Tellyo Pro to help them meet the challenge.
“Tight deadlines mean we need to work with a platform that is efficient, robust and performant,” said Joe Bennet, creative digital lead at Whisper. “We also usually work with a mixture of in-house staff and freelancers, so training and support are both important issues. I’m very pleased to say that Tellyo Pro ticks all of these boxes for us.”
One of the key features of the project was the ability of Tellyo Pro to ingest ProRes broadcast-quality files which could subsequently be shared with broadcasters and other media partners during the tournament.
“We were extremely pleased with the quality of the footage and just how wide a reach we achieved”, added Sara Piper, head of digital at Rugby League World Cup. “One clip featuring the challenge war dances conducted by the teams before the Samoa versus Tonga match has been viewed over 15 million times.”
In total, more than 600 Tellyo Pro clips were posted throughout the tournament.
