Canon has been announced as the official imaging supplier for the Rugby World Cup in France next year.
The company is also a worldwide partner of the 2021 event, which takes place in New Zealand this October after being postponed due to the pandemic.
As part of its deal with the 2023 event, Canon will provide support across its products and solutions, including cameras, lenses, video camcorders, and network cameras.
The company will also provide behind-the-scenes support services to members of the press covering Rugby World Cups 2021 and 2023, including camera and lens maintenance services and product loans.
World Rugby chief executive officer Alan Gilpin said:“Having recently confirmed both men’s and women’s editions of Rugby World Cup up until 2033, there couldn’t be a more pivotal time to welcome Canon on board. Their relentless focus on innovation echoes our vision to make rugby as relevant and accessible as possible and their support will accelerate the development of our sport across the globe.
“We have had the great pleasure of working with Canon for a number of years and we are very proud to be continuing our long-standing relationship for Rugby World Cups 2021 and 2023. Canon shares our passion for driving gender parity across the game and we are delighted to be welcoming them to the partner family for the pinnacle women’s 15s tournament that kicks off in New Zealand later this year.”