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Switzerland’s SRF enhances media production workflows with Avid

Zurich-based broadcaster signs multi-year agreement for Avid MediaCentral platform and Media Composer editing tools

Schweizer Radio und Fernsehen (SRF), the largest electronic media company in Switzerland to cover the German speaking markets, has signed a multi-year agreement with Avid to upgrade to the latest versions of the MediaCentral production platform and Media Composer editing solution.

The broadcaster’s production teams based in Zurich and Basel use MediaCentral, Avid NEXIS shared storage, and Avid Media Composer, all of which is installed at the campus in Zurich, with the other studios connecting remotely through the company’s own network infrastructure.

“We produce a huge amount of programming every year, meaning our distributed production teams are constantly under pressure to deliver high-quality content with fast turnaround times,” said Andreas Lattmann, manager of technology management, SRF.

“Avid’s MediaCentral enables us to do exactly that. Our teams have access to the tools and functionality they need to do their jobs effectively, with scalability and the best possible support should anything go wrong. After so many years of working together, we’re excited to take this next step with Avid.”

“Like many broadcasters, SRF has recognizsd the need for greater flexibility, scalability and remote collaboration in its production workflows, all of which are delivered through the MediaCentral platform,” added Tom Cordiner, chief revenue officer, Avid. “SRF now has access to all key functionality in one unified package, with the ability to quickly allocate resources as required. We’re delighted that SRF has chosen to build upon our long-standing relationship and are looking forward to seeing how it continues to evolve.”