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Sunset+Vine appointed host broadcaster for 2022 Commonwealth Games

Company says it has built "bespoke plans" around the latest technology to showcase the best sporting performances

Sports broadcast production company Sunset+Vine has been appointed as the Host Broadcaster for the 2022 Commonwealth Games, due to take place in Birmingham.

The contract, which includes the option to extend coverage to the 2026 and 2030 editions of the Games, was awarded to Sunset+Vine following an international tender process.

The company will capture multi-camera TV coverage of all 19 sports, providing 2,000 hours of sporting action to Rights Holding Broadcasters (RHBs) for distribution to territories around the world. It will also be responsible for coverage of both the Opening and Closing ceremonies of the event, which is due to run 28th July – 8th August 2022.

Sunset+Vine will also produce a Multi Channel Service consisting of six uninterrupted feeds with a mixture of live and delayed action for broadcast and digital platforms. Visiting Rights Holders will be accommodated in an International Broadcast Centre which will be designed, installed and managed by Sunset+Vine.

In addition to its broadcast services, Sunset+Vine has also committed to launching a Host Broadcast Training Initiative (HBTI) in the West Midlands designed to push boundaries by addressing the lack of diversity in the creative sector.

At least 15 per cent of the 1,600 technical and production workforce will come from Birmingham and the West Midlands and the HBTI will result in 150 Games Time employment opportunities for participants in the scheme.

David Tippett, head of broadcast at Sunset + Vine, said: “Our aim is to capture the excitement and atmosphere of the biggest sporting event ever to be held in the West Midlands. We’ve reinvented the traditional broadcast model to produce creative and innovative coverage for the digital age which will engage audiences all around the world. We’ve built bespoke plans around the latest technology which will showcase the very best sporting performances in front of passionate fans in one of the UK’s most vibrant and diverse regions.”