Canon has announced that it has been appointed as the ‘official imaging supporter’ for the Birmingham 2022 Commonwealth Games, which takes place between 28 July and 8 August next year.
The sponsorship will see Canon providing athletes and organisers with on-site medical imaging services, dedicated Canon professional service (CPS) support and printing solutions.
The Games will see around 6,000 athletes from 72 nations and territories compete in 19 sports and eight para-sports across 14 competition venues, and is expected to attract more than one million spectators to the city with an expected global TV audience of 1.5 billion.
“At Canon we have a proud heritage of supporting world-class sporting events, so we are incredibly pleased to be the Official Imaging Supporter to the Birmingham 2022 Commonwealth Games,” said Yuichi Ishizuka, president and CEO of Canon Europe, Middle East and Africa. “We believe that imaging can transform our world, and we look forward to using our full-range of innovative technologies to support the welfare of athletes, ensure the smooth running of the Games and inspire sports fans across the globe.”
According to Canon, its Professional Services will give photographers and broadcasters behind-the-scenes support in capturing the action, while dedicated on-site printing services will help the event organisers and venues to deliver an “exciting fan and spectator experience”. It will also provide medical imaging services to support athletes’ performance during the Games, including MRI, ultrasound, and X-ray imaging services which will be available throughout the athletes’ village and in diagnostic vehicles.
“We’re excited to use our industry-leading medical imaging technologies to help make the Birmingham 2022 next summer’s biggest sporting event,” said Mark Hitchman, UK managing director, Canon Medical Systems. “High-level performance demands high-quality medical support, and our experience in using our technology to support some of Europe’s biggest sporting teams and events will be instrumental in keeping the athletes at the Games fit, healthy and at the top of their game.”
Ian Reid, CEO at Birmingham 2022, added: “We are delighted to have Canon on board as they join us as our Official Imaging Supporter for Birmingham 2022. Canon is a clear leader in imaging technologies and has an enviable pedigree when it comes to sports and leisure events and it is this that makes them the perfect partner to help us deliver a truly memorable edition of the Games.
“As well as inspiring fans and athletes across the world, Canon are using their expertise to work with us on our engagement programme across schools and communities. We are looking forward to working together to embrace and champion the youth, diversity, humanity and pride of the region and the Commonwealth.”