Sony and Qvest Media are providing Media Backbone Hive to German international broadcaster Deutsche Welle (DW).
The news and media production system is said to reduce operational costs by eliminating the need to use multiple systems and valuable production resources.
Media Backbone Hive allows DW’s journalists, editors and producers to collaborate via the data centre-based platform, which enables content to be recorded, edited, published and shared on any platform.
In addition, Hive’s planning tools continually update DW’s newsroom systems by linking metadata to news content, making material retrievable at various locations and allowing quick access to data stored during field assignments.
The system runs on standard IT hardware, benefitting media teams worldwide by offering more flexibility and efficiency across their production workflows.
DW project manager Thomas Schäfer said: “With Hive, our editors not only have more leeway in the way they produce their news, they can now also get to their final product faster.
“The fact that the stories can now also be recorded via mobile phone or tablet is another particularly positive development for us.”
Sony Professional Europe head of Intelligent Media Services, Stuart Almond, added: “We are proud that Qvest Media chose our innovative Hive technology for DW and that together we are shaping the future of television production.
“Hive seamlessly meets today’s digital trends and can be configured as required. Sony Professional is therefore a suitable partner for large and small production companies.”
