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Sony develops custom smart production system for Germany’s SWR

The smart production set up contains future proof technology including Touch User Interface.

Sony has worked with German broadcaster SWR to develop a new Touch Smart Controller to sit on top of its existing Sony Switcher mainframe.

Together, the two pieces of technology create a smart production workflow for the public broadcaster.

The Smart Controller allows control of Sony PTZ remote cameras and the switcher via a web browser from any location. It enables content to be recorded via smart production and then repackaged for a variety of platforms using minimal resource, said Sony.

The smart production set up contains future proof technology including Touch User Interface. Sony said it intends to add AI tools such as face recognition, tracking or speech control to further streamline the production process.

Ralf Baron, head of IT, media and production at SWR said: “We worked with Sony due to their unrivalled experience in production and due to their willingness to develop a dedicated and bespoke solution which will allow us to reach a wider youth audience, while also ensuring we are future proofing our business.”