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SAM joins Alliance for IP Media Solutions

SAM is the latest company to join the Alliance for IP Media Solutions (AIMS) after it was launched last week

Snell Advanced Media has become the latest company to join the Alliance for IP Media Solutions (AIMS) after the trade association was launched last week.

The company recently worked with Dutch media group DutchView Infostrada, part of the NEP worldwide network. Based on SAM’s SDI to IP transition solution, the company has broadcast its first live, IP-based multi-camera broadcasts using its Cloud Production platform.

Tim Thorsteinson, CEO of SAM, said, “AIMS’ mandate dovetails precisely with the issues that we have identified from our R&D work and initial IP deployments on the production and playout side: we need to push forwards with standardisation. Without this, we won’t see a true market develop around IP products and therefore the full benefits won’t be realised.”

AIMS is focusing on promoting the adoption, standardisation, development and refinement of open protocols for media over IP, with an initial emphasis on VSF TR-03 and TR-04, SMPTE 2022-6 and AES67.

Thorsteinson said, “The time is now for this. We don’t want to see the industry heading down a proprietary route, which it’s in danger of doing. Open standards work is of course already taking place, with active testing occurring and in which we are participating, but to have an umbrella association working collaboratively is vital. SAM is now helping customers identify IP migration strategies, strategies that will vary tremendously from customer to customer.”