Final Pixel, a new global creative studio specialising in virtual production, has been launched by former BBC Studios and Endemol Shine executive Michael McKenna.
The company aims to partner with TV, film and commercials producers on filming content with LED walls and game engine technology.
It wants to highlight the full capabilities of virtual production and the benefits of incorporating it effectively in a range of productions.
“Imagine a world where creativity has no limits, where you can travel the globe without leaving the studio! Say goodbye to green screen and create your own reality with Final Pixel. Our work is all about reality, veracity, and credibility,” said McKenna. “We construct filmic illusions that are so convincing, audiences will think they are real. We can now create stunning results for a whole range of content, from network promotions to factual documentaries.”
McKenna has partnered with executive producer Monica Hinden and creative director Christopher McKenna, who are based in New York and Los Angeles, respectively.
Christopher McKenna said: “Our greatest joy is being able to tell a client that their crazy creative idea is totally possible. We can put their talent in any environment they can imagine – and create a convincing scene right in front of their eyes – no green screen needed. We are not a VFX house, although we have created hundreds of VFX-based commercials. We are a creative studio led by filmmakers dedicated to client services. We can write produce and direct and shoot.”