Grass Valley has announced new hardware and software tools that it says “open new operation and collaboration models”. The company’s CTO Marek Kielczewski said, “We have invested heavily in new product innovation and pushed the boundaries of capability for software-defined media production. The result is a GV Media Universe (GVMU) that is stronger and more feature-rich than ever.”
GV Media Universe is a “collaborative ecosystem of purpose-built software and hardware solutions” designed for broadcast and media production. It is built on AMPP and supports supports workflows that bring together new technology innovation and industry leading products from Grass Valley as well as apps contributed by the company’s Alliance Partners.
“GVMU isn’t just about the cloud. It’s about flexibility and producing amazing content at an affordable price,” explained Kielczewski. “There is a range of topologies that are available including hosting equipment and media on premise. GVMU provides a flexible path to the cloud, and migration to more complete cloud workflows as they fit our customers’ needs. It really can be unique to every customer. That’s what you are going to see at NAB.”
Also being showcased at NAB is the company’s on-premise SaaS platform, AMPP Local; AMPP Streaming SDK; AMPP Grid; LDX C135 compact camera; Framelight X asset management system; Ignite production automation, among other solutions.
Grass Valley is exhibiting at booth C2408 in the Central Hall.