NEP has bolstered its commitment to augmented reality with the announcement of a new chromakey studio at his base in Hilversum, The Netherlands.
The new studio includes a 25-metre wide green screen, which NEP says lowers the threshold of using virtual sets for short-term productions - meaning the virtual and augmented reality production tools, including real-time data and statistics integration, will be available to the whole market.
The new chromakey studio is connected to NEP’s core infrastructure and Centralised Production platform, and can be used to short-term or one-off productions.
“We've been working with big content parties for some time now, but this way, augmented reality can also be used for smaller productions,” said Ralf van Vegten, managing director of NEP. “After all, not everyone is able to set up his own studio, especially if you want to use augmented reality for a short time only. From now on, however, of the inspiration and creative possibilities of AR is open to nearly everyone.”