ITV Granada, the ITV Studios Global Entertainment brand in Asia and the Middle East, has partnered with Globecast on a new workflow to enable it to launch an HD channel. The channel features the best of ITV productions from the UK and worldwide. Globecast is leading the content management as well as delivery by fibre and satellite. It is taking responsibility for content preparation workflows, bridging company and organisational boundaries to reduce costs while maintaining the highest quality standards. The partnership allows ITV Granada to focus on its core activities of its audience, channel content and affiliate distribution deals without having to manage day to day technical operations. Staff from ITV Granada and ITVS GE based in London and Hong Kong, and GlobeCast teams in Paris and Singapore, can each access the relevant parts of the data and workflows securely. This unique collaborative partnership ensures the new channel can be launched confidently and cost-effectively. “We are delighted to find in ITV Granada a partner that shares our vision to create an efficient workflow eco-system,” said Peter Elvidge of GlobeCast. “The unique end to end service we are able to provide, combining managed workflow, HD playout and global distribution enables ITV Granada to monetise its content as an international broadcaster.” GlobeCast is transmitting the new HD channel on the Measat-3 satellite, which with its 91.5˚ East location provides excellent coverage of the whole of the Middle East and Asia target market.