The YouTube channel run by UKTV’s Dave has become the first major UK broadcaster-run social AVoD channel to provide an accurate subtitling service for 100 per cent of its videos.
The subtitles have been created by adapting broadcast subtitles, with additional transcription support from 3Play Media. For the growing range of exclusively commissioned Dave YouTube content, the broadcaster has built caption requirements into commissioning briefs.
According to UKTV, the project to add accurate, manually created subtitles was the result of one of the initiatives it has in launched as part of its aim to move towards full content accessibility.
This project was implemented during a strong year for Dave’s YouTube channel, which achieved over 8.4 million views and a total of 580,000 viewing hours in 2021. According to UKTV, so far in 2022 it has seen 1.6 million views in January alone, generated by 650,000 unique viewers.
Erina Jones, UKTV’s head of social, said: “UKTV is committed to improving accessibility and this is another great step forward. We now have subtitles on 100 per cent of our content across digital AVoD platforms which includes our on demand service, UKTV Play, and now the Dave YouTube channel, which is growing at pace.”