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Amazon tries to convert Autumn Nations rugby audiences with PostCam innovation

PostCAM will feature eight custom cameras installed at Twickenham for all of England's home matches.

As it kicks off its coverage of the Autumn Nations Cup this weekend, Amazon Prime Video is aiming to take viewers even closer to the action with cameras inside the posts.

PostCAM will feature eight custom cameras installed at Twickenham for all of England’s home matches, as well as the Parc y Scarlets stadium in Llanelli for the match between Wales and England.

Prime Video plans to use the PostCAM footage in both live and replay coverage. It consists of two 1080p 3G PoV minicams installed at the in-goal side of each goal post just below the crossbar, with eight cameras in total. PostCAM operators will remotely pan and tilt the cameras for maximum coverage, offering dynamic match footage that is in-sync with the action.

“With fans unable to get into the stadium, we’re delighted to be able to offer a new way to bring them closer to the action.” said Alex Green, MD Prime Video Sport Europe. “PostCAM will give rugby fans a brand-new perspective on the game that they love – and we think the Autumn Nations Cup is the perfect launch pad for it.”

Amazon Prime Video has already trialled the technology at a match between Harlequins and Wasps.