Econet Media’s Kwese TV will be using EBS as its EPG metadata service provider.
In January, Kwesé TV launched more than 50 channels, offering entertainment, news and sports. Kwesé TV is currently available in Ghana, Rwanda and Zambia via Kwesé’s satellite and decoder. The company plans to roll out the network out across Africa.
The partnership with EBS enables Kwesé TV to deliver enriched metadata and images for every programme via EBS’s EPG and metadata management application, Pawa. Using Pawa in-house, the Kwesé team can enhance data and easily make schedule changes. Enhanced metadata makes content easier for subscribers to discover.
EBS can deliver EPG data in any file format and provide additional data sets to compliment categories such as Twitter hashtags and rights-approved, high-quality programme images. EBS services include EPG scheduling and distribution, TV metadata solutions, VOD-EPG integration, image libraries, press schedules, and editorial and translation services.
Owned by Econet Media, and part of the Econet Group, Kwesé TV’s multiplatform offering enables viewers to extends across linear, mobile and digital platforms as well as paid and free-to-air services across Africa. Last year Econet Media acquired the exclusive free-to-air broadcasting rights to the English Premier League for the next three seasons. Kwesé Free Sports forms part of the twelve Kwesé-owned suite of channels. These are accompanied by multiple third-party services including AMC, TRACE, REVOLT, Viceland and Animal Planet.
“EBS has been working very closely with Kwesé over the past few months to ensure the EPG was not only delivered on time for launch, but that it was accurate, comprehensive and appealing to the viewer,” said Keith Bedford, EBS’ managing director. “We are happy that Kwesé chose EBS to be their metadata service provider and look forward to a long and successful partnership. Kwesé TV recognises the fragmenting way in which viewers consume content. The necessity to be able to locate content quickly and easily across varied devices and media is paramount and in order to do this it is vitally important that channels deliver accurate metadata, on time.”
“Our objective is to give our audiences access to premium and accurate programming,” said Joseph Hundah, CEO of Econet Media, “We are therefore pleased to partner with a service provider like EBS who has a similar focus. Following the launch of Kwesé in Ghana, Rwanda and Zambia, as well as the staggered approach that will be rolled out in the rest of the continent, we are looking forward to providing our viewers with a world-class viewing experience.”