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Sony empowers media professionals to ‘Go Make Tomorrow’

Sony will return to IBC 2018 to present its latest solutions that help customers build their brands and audiences under the banner of “Go Make Tomorrow”.

“We understand the aspirations of media organisations and content creators,” said Stuart Almond, head of marketing, Sony Professional Solutions Europe. “We are returning to IBC with firm drive and motivation to help them realise the commercial and creative potential of their content in the post digital age.”

Content Creation & Cinematography

Sony will showcase its range of solutions across all touch points of the content creation workflow, from capture to archive including its range of camcorders, with updates and new announcements to follow. The 35mm PXW-FS5 II camcorder with its ability to shoot in 4K HDR, 120fps RAW and offer New Colour Science, will be on stand for visitors to discover. Visitors will be able to see and experiment Sony’s next-gen CineAlta VENICE with the V2.0 Firmware now available.

News & Live production

Sony will also place a particular focus on its cloud-based production system, Media Backbone Hive. The scalable solution allows media companies to reach audiences first, delivering content in a range of formats across multiple platforms straight to the viewer.

Sony will also present new services that provide efficiencies and allow to capture and stream live content in a much more flexible and affordable way using Cloud-based platforms.

The Sony press conference is scheduled for 9.30 CET on the 14th of September 2018 on the booth, and will be streamed live.