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Giving our customers a sporting chance

By: Juliet Walker, chief marketing officer, Globecast

The sports market is one of the most dynamic in the world, with the level of competition for sports rights constantly increasing with new, highly flexible ways of delivering that content required. This is alongside the demand for more content from each event as well as the number of events requiring coverage growing. 

We’ve used our year of expertise across the sports market to develop Globecast Managed Cloud Network, which we’re showing for the first time at IBC2019. This is a response to pressures across the sports sector to be able to deliver specific/different feeds, cost-effectively, that affiliates can select rather than having to deliver all feeds to all affiliates. 

Globecast MCN allows multiple feeds to be distributed globally via the cloud. It means affiliates can air content specific to them without the additional cost of more fibre- or satellite-delivered content. As competitions move from location to location, Globecast MCN also provides a very simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud. 

We supply an end-to-end solution, including signal monitoring via dedicated 24×7 MCRs, content security and transport layers. This can include affiliate management via a Globecast-provided 24/7 helpdesk. Meanwhile, our cloud routing allows affiliates to request only the feed(s) they need, saving bandwidth costs.  

We’re also highlighting the latest developments to our TV Everywhere OTT video service: Server-Side Dynamic Ad Insertion (SSDAI), a monetisation solution that’s fully integrated into our suite of OTT services. It allows customers to maximise OTT and linear channel revenues. We’ll be highlighting our latest partnership swith multiple regional ad tech and ad service providers.

Come see us at IBC2019 to find out how we can help you.