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SportsMax opts for Vivid cloud workflow

SportsMax has deployed Synamedia's Vivid PowerVu Workflow-as-a-Service for live sports programming in the cloud

Independent video software provider Synamedia has announced that Caribbean sports channel SportsMax has deployed its Vivid PowerVu Workflow-as-a-Service (WaaS) offering, moving its distribution from on-premise to the cloud. The compan said that the migration enables SportsMax to “deliver best-in-class viewing experiences with premium picture quality, near-broadcast latency, superior distribution security, and greater flexibility”.

SportsMax is the Caribbean’s leading broadcaster and rights owner of international sporting content such as the Olympic Games, NBA, La Liga, UEFA Champions & Europa Leagues, the Women’s Tennis Association Tour, the Ashes cricket, Indian cricket, the Caribbean Premier League T20 cricket, and athletics meets, among many others.

“Synamedia has brought everything we needed and wanted in a SaaS solution to the table from the maintenance of our servers, operating systems and software, 24/7 operational oversight and monitoring of our systems, along with the ongoing availability of the newest technologies,” said Newton Robertson, COO of SportsMax. “If you want to transition seamlessly to an IP-distribution model, securely and reliably, Synamedia is your answer. No one else could do what they did for us; they delivered a home run in record time.”

Julien Signes, EVP and general manager, video network at Synamedia, added, “The trend we’re seeing with SportsMax and others in sports and broadcast distribution is the need to immediately and reliably deliver pin-sharp video quality with near-zero latency. We are thrilled to help SportsMax leverage the cloud so effectively and seamlessly, helping to reduce their TCO and providing an immediate solution to their business needs today and tomorrow.”