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NAGRA leverages AWS for watermarking pre-release content

NexGuard forensic watermarking for pre-release enables full automation for the watermarking process from the Cloud

NAGRA’s forensic watermarking technologies have been integrated into AWS Elemental Connect to help content owners make their pre-release content secure.

The NexGuard forensic watermarking for pre-release enables full automation for the watermarking process from the Cloud.

According to NAGRA, no extra steps are required to apply forensic watermarking in the transcoding of pre-release content, such as full features, TV series or short clips, or in the preparation of content in the Cloud, such as escreeners or direct-to-consumer OTT streaming.

The API of the watermarking tech enables OTT, direct-to-consumer, and video-on-demand platforms to apply a unique and imperceptible watermark per streaming session, leveraging caching in the content delivery network (CDN) and efficient stream control at the CDN edge. The use cases include tackling theft of premium content such as early-release of movies in some territories, original video-on-demand content, and business-to-business online screening.

“We’re excited to extend our collaboration with AWS and give our shared customers the ability to leverage the power of AWS Elemental to easily automate the NexGuard watermarking process,” said Jean-Philippe Plantevin, VP Anti-Piracy at NAGRA. “For escreeners and OTT streaming, these new capabilities can be combined with our existing integration with the Amazon CloudFront CDN ensuring robust security and traceability of premium assets in pre-release and direct-to-consumer scenarios, providing an additional safeguard against leaks and piracy.”