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MediaKind, Microsoft partner on video digital transformation

The collaboration aims to enhance the integration and optimisation of both companies products, platforms, and cloud capabilities

MediaKind has extended its strategic partnership with Microsoft to enable new opportunities for video content owners, broadcasters, operators, and enterprises to accelerate their video digital transformation.

The collaboration aims to enhance the integration and optimisation of both companies products, platforms, and cloud capabilities, to enable customers in media and entertainment to “drive new levels of growth within the media industry”.

MediaKind said it will enable it to go to market, collaborate on innovative and more sustainable opportunities, and deliver a more competitive pricing model.

Both companies’ engineering and product teams will work together to deliver best-in-class cloud video solutions which provide customers with “more cost-effective and monetisable opportunities to deliver new live video streaming services at scale”. In the future, this cloud-driven model will enable MediaKind customers to access data faster and leverage cutting-edge innovations in machine learning and artificial intelligence, said the company.

Allen Broome, CEO, MediaKind, said: “MediaKind is fully committed to providing a more flexible approach to developing and delivering our cloud-native portfolio across any public or private cloud deployment. We are laser-focused on the needs of cloud-native streaming, and by expanding our long-term relationship with Microsoft, we are demonstrating how we are tackling the core cloud migration challenges in today’s media and entertainment space.

“Through this collaboration, we are simplifying the process for our customers to integrate and optimise their workflows with Microsoft Azure products and platforms and accelerating our vision to realise a world where all live video can be delivered without any limitations.”