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MediaKind develops live and VoD streaming encoding and packaging platform

The API-driven video infrastructure aims to deliver the same high-quality broadcast and always-on reliability that MediaKind is known for

MediaKind has introduced the MK/IO streaming solution built on Microsoft Azure, which offers a video streaming canvas for app developers, video platforms and others looking to improve the experience they deliver to customers.

MK/IO offers video-on-demand (VoD) and live streaming, encoding and packaging services for files and live video streaming with digital rights management (DRM) support and a native media player.

It is built on Azure cloud and integrated in Azure Marketplace and offers application programming interface (API) parity and one-click asset migration for all Azure Media Services users, said the company.

“We pride ourselves on MediaKind’s heritage of quality and reliability led by innovation. As a strategic partner with Microsoft Azure, we have leveraged the power of Azure and its latest breakthroughs in generative AI, to develop MK/IO, a next-generation streaming solution,” said MediaKind CEO Allen Broome.

“MediaKind’s robust video services and capabilities provide an elevated level of functionality to deliver an exceptional streaming experience with unmatched video quality to empower new video apps and services with advanced features and continuous innovation.”

MK/IO is designed to offer a seamless migration for Azure Media Services customers to the MK/IO video streaming platform. Available through the Azure Marketplace, MK/IO integrates with Azure Storage, content delivery network (CDN) and billing, the company said.

Streaming of video assets previously generated with Azure Media Services are fully supported at launch as well as MKPlayer, a video player equivalent to the Azure Media Services player, MediaKind added.