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Industry heavyweights combine for cloud production/playout solution

Imagine Communications and Vizrt are partnering together to create a new end-to-end cloud workflow which will be available for inspection at next month's NAB Show

Imagine Communications has announced a partnership with Vizrt that will see the integration of the Viz Vectar Plus cloud live production solution with the Imagine Aviator Make TV cloud playout solution. The company said that the end-to-end cloud workflow will be showcased at next month’s 2023 NAB Show in Las Vegas.

The partnership between the two companies’ solutions will provide a single cloud production/playout product to enable live production workflows for sports, news, and live events to feed downstream live linear workflows. “The demand for cloud-based production and playout continues to grow,” explained Brendon Mills, general manager of networking and playout at Imagine. “By partnering with Vizrt, we’re making it easier than ever for our mutual customers to leverage the flexibility and agility of the cloud to quickly respond to evolving market demands.

“Vizrt’s live production in the cloud is based on tried-and-true products and Imagine has a proven track record in cloud-based solutions. Combining the low-latency live production power from Vizrt with the system orchestration and premium-quality cloud playout capabilities of Aviator makes the resulting solution a powerful and compelling way to solve the most pressing problems our industry faces in the continued migration to cloud.”

Ulrich Voigt, global head of product management at Vizrt Group, added, “Cloud production isn’t ‘the future’, it’s happening now. Whether a broadcaster wants the flexibility to create in the cloud, or hybrid, our partnership with Imagine and its Aviator platform enables new possibilities in live production and playout workflows in the cloud.”

“It’s guaranteed, tried and tested and the results are indistinguishable,” he continued. “The benefits of low-latency video workflows, including true scalability, remote collaboration, and cost and carbon savings, are pioneering a new era of live production. We are proud to work together with Imagine to see pure cloud production become reality.”