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Sky, Discovery agree linear channel, VoD, D2C partnership

Sky Q and Eurosport will join forces on UHD and HD pop-up feeds during the 2021 Olympics

Sky and Discovery have agreed a new long-term partnership across the UK and Ireland, Germany and Austria covering linear channel distribution, video on demand, direct to consumer products, and an extension of their advertising relationship.

As well as Discovery’s linear channels being showcased on Sky’s platforms in the UK, Germany and Austria, the deal includes the company’s non-linear brands in the UK and Ireland. Sky will be a distribution partner for Discovery’s existing direct-to-consumer streaming services such as MotorTrend, and new products from the future pipeline of Discovery’s D2C offerings.

According to the two companies, Sky Q and Eurosport will join forces on UHD and HD pop-up feeds during the 2021 Olympics.

As part of the expanded deal, Sky Media and Discovery renewed their advertising sales partnership in the UK and Ireland, whilst creating new opportunities for advertisers in VoD and via AdSmart.

Stephen van Rooyen, CEO, UK & Europe, Sky said: “We’re pleased to have reached a new agreement with Discovery. Our customers across the UK, Ireland, Germany and Austria can continue to enjoy their content, including their world-class factual programming.” 

Kasia Kieli, president & MD Discovery EMEA, added: “Sky and Discovery have been working together for over 30 years to bring audiences the best in real-life entertainment. We are very pleased that our strategic relationship continues to grow, and our new multi-dimensional agreement means Sky customers can continue to enjoy our wide range of factual, sport, lifestyle and entertainment channels and programmes for years to come.”