Netflix is celebrating ten years of its Open Connect programme, which sees the streaming service partner with ISPs to deliver its content more efficiently.
To date Netflix has 18,000 servers in 6,000 locations (and growing) across 175 countries, said Gina Haspilaire, vice president, Open Connect partnerships and planning content delivery in a blog post.
This reduces the load on networks, reducing traffic and costs for operators all around the world, she added.
“When we anticipate high streaming demand for popular content, Open Connect identifies the most efficient delivery route based on ISPs preferences, and ensures that the show or film is available on local servers ahead of time,” said Haspilaire.
That means that even when demand is at its highest, viewers can still access the content they want to watch.
“Additionally, our improved video compression technology means that Netflix now delivers content at half the bitrate of five years ago, lessening the load on all our networks,” Haspilaire added.
As it looks to the next decade of Open Connect innovation, Haspilaire said Netflix hopes to see network improvements that meet consumer demands and “the internet remains open and free without tolls on content usage online”.