Sports technology companies NativeWaves and SportPass have entered into a partnership that will see each company integrate the others’ technology to build a broadcast-grade digital end-to-end suite for live sports and other entertainment.
NativeWaves will add SportPass’ Asport technology to its NativeWavesEXP framework. which provides tools to personalise the user experience with multiple camera feeds, live data, individual replays and community features.
The combination of the two technologies will enable customers to deliver next-level viewing experiences to all viewers, said the companies.
SportPass will employ NativeWaves EXP as well as NativeWaves CloudServices in its technology backbone to extend its capabilities in video encoding and processing as well as the handling of live, on-demand and user-generated content. With latency times of 200 milliseconds, NativeWaves will enable SportPass to offer low latency streaming for any sport at faster speeds than traditional TV, said the companies.
Speaking about the partnership, Rainer Rößlhuber, CEO, SportPass, said:“In lieu of the challenging volume of live sports events that we face in 2024, we are glad to have NativeWaves as a partner, backing us up with their technology so we can retain the high level of satisfaction among federations and leagues that we work with, their clubs, athletes, and fans.”
