Germany’s Deutsche Football League has launched an interactive feed service that enables broadcasters to mix and match video streams with other interactive elements to create customised and personalised experiences for certain audiences.
Broadcasters can use the Bundesliga’s world feed live signal and integrate real-time match data and short, in-match clips. Fans can follow their favourite players, while ensuring they remain up-to-date with news from all of the Bundesliga’s matches.
According to the organisation, it can be incorporated with relative ease into a broadcaster’s existing OTT infrastructure, without the need for any additional devices.
It has been developed by the DFL Group alongside German company TeraVolt, which modified and enhanced its AI-based SaaS platform TVXRAY especially for the stream. AWS is providing the technology infrastructure such as streaming, hosting and data solutions for the service.
The interactive stream is already being used by Hungary’s Network4, which is the first broadcaster in Europe to adopt it.
Network4 Media group chairman András Borsány-Gyenes said: “I truly believe that the future of sports broadcasting lies in enhanced, personalised experiences for the viewers. We are committed to bringing the best to the Hungarian fans, and currently the Interactive Feed is one of its kind.”
Steffen Merkel, EVP of audiovisual rights at DFL added: “With this interactive feed, we are endeavouring to enrich the ‘first screen’ experience with a whole range of additional information. This innovation is yet more proof that the DFL develops its media products in close cooperation with its media partners and with the usage requirements of the consumers in mind.”