Amazon has announced The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day, breaking all previous records, and making it the biggest premiere in the history of Prime Video.
The series launched exclusively on Prime Video in more than 240 countries and territories worldwide on Friday, European time.
The company has not revealed how it has measured the number of viewers, or how long they spent watching the first two episodes.
The first season is reported to have cost $465 million, with a second season expected to begin filming in the UK in the coming weeks.
Jennifer Salke, head of Amazon Studios, said: “It is somehow fitting that Tolkien’s stories – among the most popular of all time, and what many consider to be the true origin of the fantasy genre – have led us to this proud moment. I am so grateful to the Tolkien Estate – and to our showrunners J.D. Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew – for their tireless collaborative efforts and boundless creative energy. And it is the tens of millions of fans watching – clearly as passionate about Middle-earth as we are – who are our true measure of success.”
