Discovery Sweden and Finland have adopted the latest Cloud-based release of Landmark Sales operated by Imagine Communications’ Managed Service.
According to Imagine, the move will reduce infrastructure costs, increase performance and improve management of linear airtime sales across the advertising ecosystem.
“Consolidating ad sales and fulfilment across multiple platforms will unlock new revenue opportunities, and moving this functionality to the Imagine Managed Service will ensure we can remain focused on our business, not running IT infrastructure,” said Ross Goodall, senior vice president, Business Systems & Operations for Discovery Inc. “Discovery needed a seamless, centralised solution, and Imagine delivered with a proven product suite that met our needs and fit our broader business and technology strategy.”
Landmark Sales offers support for both TV and VoD adverts sold on the basis of audience in a manner that is similar to how digital advertising is sold. Using Imagine’s AutoBook engine, Landmark Sales can continuously optimise ad placements to enable Discovery Sweden and Finland to fulfil the audience expectations of clients, said Imagine.
The agreement extends Imagine’s existing relationship with Discovery and will drive new opportunities for the network and advertisers, as they plan to address ad demand for the Summer Olympics in Tokyo next year.