Veritone and Base Media Cloud have signed a six-year deal with Extreme E that will see the new racing series use a multi-cloud distribution solution created by by the two companies to utilise cloud-native remote workflows, enable smart global content distribution and instantly access this content across the globe.
Clips produced during the competition will be generated for and distributed to global rights holders, TV shows, documentary series and social media.
The six-year agreement will provide Extreme E with access to a sports-specific, multi-cloud distribution solution created by Veritone and Base Media Cloud. The solution combines accelerated file transfer and cloud object storage services from Base Media Cloud with Veritone’s intelligent digital asset management platform, Digital Media Hub.
The solution will also meet Extreme E’s green credentials as the combined solution is built purposefully on public cloud infrastructures that require fewer servers and lower electricity consumption.
Veritone has released the below video of Extreme E’s head of broadcast and technology Dave Adey discussing the deal: