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Sky Sports drives off with Extreme E deal

Both sides cite their green credentials as a key part of the deal.

Sky Sports has secured a deal to air new off-road racing series Extreme E.

Having already secured a streaming deal with the BBC, Extreme E will air on Sky’s pay-TV platform in the UK and Ireland. As part of the deal, Sky will air live racing action, highlights, previews, reviews and the series’ magazine show.

Ali Russell, chief marketing officer at Extreme E, said: “Sky Sports is one of the leading sports broadcasters in the world and I’m delighted it will show Extreme E. The UK and Ireland has a huge appetite for motorsport and with the help of Sky Sports, we will reach a massive audience through this partnership.

Both sides have cited the deal as part of their commitment to sustainability and reducing carbon outputs.

“Our collaboration is about a lot more than airing exciting racing, as we share a common mission around the environment, it is fantastic to see the great work Sky is doing around its business practices and investments to protect our planet,” added Russell. “Through our shows we will highlight the climate crisis and what we as a championship is doing to help, and how everyone can make a difference.”

Rob Webster, Sky Sports managing director said: “We are really pleased to add Extreme E to our portfolio of live sport. The series not only brings an exciting new racing circuit to the calendar of our motorsport fans, but also carries an important message around climate change. At Sky, we believe that our voice and reach can play a vital role in empowering our customers, partners and industry peers to build a better world.”