GB News has signed a deal with systems integrator Mediability to install DiNA, a tool that allows journalists to broadcast on several platforms at once, in its newsroom.
The system automates aspects of story production that normally require whole teams, and will be used in conjunction with Mimir, an AI-powered media management system already live at media operations in the United States, Denmark, Australia and New Zealand.
GB News COO Marc Schipper described DiNA as a “game changer” for the future of broadcast and digital news production. It will be the first time the software has been used in Britain.
“As a start-up, we need to innovate and do more with less, to punch above our weight against far larger and better-resourced news operations,” he said.
“GB News will be the only entirely cloud-based newsroom in the country. It means we’ll be lean but also that our journalists can deliver more features for viewers, more immediately and efficiently than ever.”
Knut Andersen, CCO of the Fonn Group, owner of Mediability, said the DiNA allows journalists to collaborate on stories from any location, with seamless access to the live central studio hub.
“As well as broadcasting live to air, they can prepare material across other online platforms including Twitter or Facebook and use immediate tools such as graphics, almost real-time translations, captions and AI-recognition of stored broadcast clips,” he said.
“Other broadcasters have a couple of these features, but generally they are patched on to old systems and are not truly story-centric,” he added. “They also need more production staff. We believe that with DiNA and its integrated workflow with Mimir, GB News will set a new course for television and digital news production globally.”