NDI says it is entering a new phase with the purpose of scaling the NDI protocol as the IP standard that connects all devices and software used to create, share, collaborate, and consume video in any industry.
The initiatives, laid out by NDI in a YouTube webcast, include plans to grow the use of NDI in devices from about 600,000 today to millions in the next few years.
As part of NDI’s vision for the future of video, a universe where all hardware, software, and cloud become seamlessly interoperable, the company announced its investment in expanding its ecosystem while maintaining interoperability across all products, platforms, and industries.
To help achieve those ambitious goals, NDI is making the NDI SDK, the company’s core technology, available to all in the hope it will spur new innovation and the spread of NDI-capable devices.
“Video is no longer something traveling through the network. Instead, it is becoming the network itself: the videoverse. Thanks to the latest advancements in cloud computing, AI technology, and 5G networks, video is becoming truly ubiquitous and the main way in which humans and machines interact with each other.” said Tarif Sayed, NDI president and general manager.
“Together with our growing ecosystem of adopters, we are developing the most efficient, easy-to-use, and interoperable technology for video connections everywhere – not just in the broadcast industry but also the broader content streaming market, as well as specialised industries such as healthcare, education and security that are demanding more efficient video technologies.”
To answer the needs of these industries, NDI Advanced, the company’s most complete offering (which can be requested through the NDI website), provides access to the most efficient NDI format, HX3 – which harnesses H.264 and HEVC codecs to ensure transmission of pristine, visually lossless video using just 50MBs of bandwidth – as well as providing additional APIs, dedicated customer support and more, said the company.
To guarantee that this ecosystem expansion maintains consistency of experience for anyone using NDI, the company is introducing two new certification programmes: NDI Certified, for products integrating features of NDI Advanced, and Works with NDI, for devices that do not require a native NDI integration but want to guarantee full compatibility with the NDI ecosystem.
