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The new IBC Tech Zone

The new EBU-run Tech Zone in Hall 8 features five organisations who are showcasing their most innovative technologies and methodologies

A must-see on the show floor this year is the new Tech Zone in Hall 8, which promises to “showcase the forefront of creative technology, user-driven innovation, and groundbreaking research and development (R&D) in media technology”.

Organised by the European Broadcasting Union Bringing (EBU), the Tech Zone brings together a diverse range of cutting-edge technologies with an emphasis on user-driven innovation, celebrating the ingenuity of ideas borne out of real-world challenges.

It also acts as a platform for R&D stage innovations that represent new concepts or paradigms and introduce new possibilities for creators, architects and suppliers.

Five organisations will be exhibiting their tech innovations in the zone, including NHK, KBS, Yle, SWR, and Nvidia.


NHK: AI-driven video summarization
Japanese broadcaster NHK will showcase its video summarisation technology that enables users to extract key highlights and moments from hours of footage. This AI-driven system streamlines content management and promises enormous efficiency gains in production.

KBS: VVERTIGO, AI-based HD reframing from 8K
Korean broadcaster KBS will present VVERTIGO, an AI-powered solution that dynamically crops HD perspectives from wide angle 8K signals. This technology is designed to not only reduce the number of cameras that need to be placed, but also to more rapidly “react to the unexpected”.

Yle: Orter, pre-visualization using Unreal
Finnish national broadcaster Yle’s Orter is described as a game-changer in pre-visualising television shows, movies, and events. Using Unreal Engine, this tool offers a dynamic and immersive environment for content creators to conceptualise and refine their ideas, “unlocking a new realm of storytelling potential”.

SWR: Green production methodology and carbon calculators
SWR says that it has taken a giant leap towards sustainability with its cutting-edge green production methodology. Embracing carbon calculators and eco-friendly practices, SWR will showcase its environmentally conscious media production, which it hopes will set an example for the industry to follow. SWR is part of Germany’s federated national broadcaster ARD.

NVIDIA will showcase its software defined platform for building and deploying media applications. Visitors can learn about next-generation broadcast infrastructure and how it will enable the latest capabilities in content production including generative AI for latency-sensitive real time workflows.